BRAND IDENTITY DESIGN
TRUTH AND BEAUTY
TRUTH AND BEAUTY (TNB) is a dance organization I founded at the University of Illinois at Urbana-Champaign. I developed a cohesive brand identity system to establish credibility, attract new members, and differentiate the team within a competitive K-Pop dance landscape.
My Approach
After researching visual trends across K-Pop and dance performance brands, I created a flexible identity system designed to feel bold, polished, and expressive while remaining scalable across digital and event materials.
The system included:
• Logo and wordmark variations
• Typography and color system
• Social media templates
• Motion treatments for video content
• Brand guidelines to ensure consistency across platforms
This identity positioned TNB as a distinctive, professional presence both on campus and online.
