Curology is a skincare service that develops a personalized routine for you skin type and concerns, and ships it to your door. I developed a creative testing strategy and produced branded and UGC video creative for Curology's paid social channels on Meta, TikTok, and Snapchat.
For our strategy, we favored bold, clear messaging showing product efficacy and highlighting authentic user experiences.
Over-the-counter products may have failed to address our audience's skin concerns in the past, but Curology's prescription formulas may be just what they need.
