PAID SOCIAL CREATIVE
Curology
Curology is a personalized skincare subscription service, delivering prescription formulas tailored to each customer’s skin type and concerns. I led the design and execution of paid social creative across Meta, TikTok, and Snapchat, translating brand messaging into assets optimized for platform-specific behavior and engagement.
THE CHALLENGE
Curology’s paid creative mix needed a visual refresh to improve conversion performance while remaining authentic to the brand’s voice and science-led approach.
To revitalize the creative mix, I developed and executed a series of branded and UGC-inspired video assets, focusing on:
• Platform-native pacing: editing content into 30-second or shorter clips to capture attention quickly
• Bold, compelling visuals: product and results-first compositions that emphasize efficacy claims
• Authenticity: incorporating real user experiences while maintaining visual consistency
• Conversion focus: adding text overlays and CTAs to guide users to convert
This approach enhanced Curology’s paid creative library, producing assets that were both engaging and scalable.
Featured Concept: Back to School B&A
I executed this seasonal before & after asset to highlight a user's transformation with a clear, benefit-driven message. The vibrant brand colors, playful sticker-style accents, and arrows guided viewer attention, making this a winning ad for the account on Meta. This creative became a template for future seasonal campaigns.
