PAID SOCIAL CREATIVE
Bonafide
Bonafide provides non-hormonal solutions for menopause symptoms like hot flashes and mood swings. I designed and executed paid social creative to expand Bonafide’s asset library and drive conversions across Meta and TikTok.
My Approach
To communicate credibility, I translated educational messaging and expert “whitecoat” voices into visually engaging, platform-native creative. My work focused on:
• Highlighting key product benefits and audience pain points with clear, digestible visuals
• Creating assets that balanced educational tone with scroll-stopping design
• Ensuring modularity for rapid adaptation across paid social channels
This approach established a cohesive creative library that supported ongoing campaigns and reinforced Bonafide’s position as a trusted, natural menopause solution.
Featured Concepts: Whitecoat UGC
I edited a series of “whitecoat” doctor videos, refining pacing, adding text overlays, and emphasizing key product benefits. These platform-native edits strengthened engagement and helped drive meaningful conversions for Bonafide, turning educational content into high-performing paid assets that greatly lowered customer acquisition costs.
